In this project, we have already sketched and created our 15 logos. Out of those, we had to choose 3 logos that we liked and make 3 variations of them so in total, there would be 9 variation of designs. I really loved this project since we were able to like basically play around with the logos we made and improve them with colors, fonts and different tools we learned. Most frustrating thing was that I prefer creating my own fonts than just using a font so then I had to trace them (I used the pen tool) so it was kind of challenging and frustrating at the same time. My favorite thing was creating and tracing different fruits. Since I am doing a smoothie logo, I thought it would be good to use some fruits in my logo, so I decided to find a picture and trace the fruit and use them as part of my design which actually turned out well. I learned that I can be creative with my logos, use different pictures (which I create or trace), different colors and different fonts; I can be VERY creative with it. My favorite logo is the one at the right in the middle with many fruits. It took me like mostly the whole class, since I was also revising and tracing the work. The name of my brand is 'Smoothie 365'. I was thinking of the word Smoothie before, since it's a smoothie shop, I thought it would be nice to have the word Smoothie in the brand name. Then, I started thinking about a word/number that would fit with the brand and then I somehow just thought of 365. Purpose of my brand is to make the customers get bright, like happy and make them enjoy and have fun. My logo represents the brand since it has the name 'Smoothie 365', and it has a smoothie cup and some fruits inside which tells that it is healthy and tastes also good at the same time. This logo was my favorite and I chose this because I thought that this represented my brand well the most and I thought it didn't look THAT simple and seemed more creative.
0 Comments
In this design, we had to brainstorm and write 15 words that describes my brand and 15 sketches of the logo of my brand. I have chose one of the drawing which has the name of my brand inside which is SMOOTHIE 365, and a drawing of a cherry surrounding the name. Next is a more simple sketch which has the name of the brand and another cherry drawing as the two o's from Smoothie. Last one was a one also with cherry (I could change the fruit) on top of the name of the brand. These symbolize the name and a picture which I thought of when I thought of smoothie. As I talked about it already, the ones circled under are the ones I like. I don't really like the one that's TOO simple such as a smoothie cup and the label of the name just next to it. I could say that the process was actually not bad, but in the middle I kind of ran out of ideas of the sketches like what to draw since it would be too similar to each other. But I actually really enjoyed it since it was fun to create my own sketches and creating my own brand.
In this assignment, we were suppose to use this website called Adobe Color and make different color schemes. We used Monochromatic, Analogous, Triad, and Complementary. Each of them would give five different colors and we had to use the hex code, paste it in Gravit (to the color hex code part) to the design we made and also label the hex code somewhere in the design. This is the website called Adobe Color which is the website that we created different palettes.
I will briefly explain about the four different color schemes we've used and learned. Monochromatic is one hue, but with various saturation and brightness level. Analogous is hues that are next to each other on the color wheel. Triad is a combination of three hues evenly spaced around the color wheel. Lastly, Complementary is the combination of hues from opposite sides of the color wheel. My favorite scheme was the Monochromatic one because it was basically the color I chose but just were in various different brightness and saturations which I thought were very interesting and pretty. I think that this design wasn't that challenging and it was fun for me. It wasn't that challenging since I just basically duplicated the logo I traced with the hex code box around it. The fun part was when I was able to choose the colors and play around with the Adobe Color website since it was like brand new for me. The logo I used was traced and this is the link. |
AuthorHi, my name is Karis. This blog is used for my photography class! Archives
October 2019
Categories
All
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |